Looking Shark
Clothing Brand Rebranding
pitch
We proposed a new impetus, a communication angle for the brand Hublot, which specializes in marine-inspired clothing. We found it interesting to push the 'marine inspiration' (the brand's raison d'être) a little further, by directly confronting the brand's products with their living analogy in the heart of the oceans. This touching encounter between a marine species and its clothing alias allowed for a visually impactful result that dispensed with a campaign signature and just affixed the brand's name and slogan. The work was greatly appreciated by the clients but for budgetary reasons, the campaign could not be implemented.
role
- Concept
- Art Direction
- Illustration
team
- Gabriel Étienne — Copywriter
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Billboard weather forecast
Creation of a TV billboard, to be broadcast before and after the beach weather forecast.
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Social media & digital
Deployment of the new brand positioning through the brand's social networks.
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In Store
In addition to the slight reworking of the positioning and brand identity, a new way of presenting the Hublot clothing was thought out in order to give each shop more singularity, to immerse each customer in the big blue.
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Variations
Here are the different product variations and their marine aliases proposed for the campaign.