Ocean's Revolt
Awareness campaign
pitch
Every piece of plastic waste that ends up on the public highway becomes a real aggression for the whole marine ecosystem. We designed a 360 campaign that would highlight a revolt of the marine world (octopus protesting, sea bream slapping...) that responds directly to the attacks made by man and plastic. The best solution to avoid filling the ocean with plastic is to simply avoid products containing plastic. This campaign aims to raise awareness about the state of the oceans and to accompany the progressive ban on single-use plastics in France.
role
- Concept / Art Direction
- Direction / Editing
team
- Gabriel Étienne — Copywriter
- Lara Krebs — Designer
- Johanna Lambert-Xerri — Designer
Watch the video mockup
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Label
Creation of a label to be assigned to all communication elements, in order to increase the impact of the multi-media campaign.
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Happenings
In addition to the video clip and its print versions, happenings directly in the street, or in supermarkets were relayed by an Instagram account created for the occasion were thought to give life to this revolt of the marine world.
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Print
Large-format print versions, complementary to the video clip, allow multiple concepts for different scenes of daily lives, such as a cigarette butt thrown in the street.
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Multi-support
Several cut-outs of the main campaign spot were made, here a 'boomerang' version for DOOH directly in supermarkets, where it is even more important to raise awareness about the harmful effects of plastic on the ocean.