Perfect Tool

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TV Commercial

pitch

When you work at home, you may need a table, a chair, a couch and a cozy blanket, but what you need most of all is a flexible and well-configured computer. A good office starts with having a great work tool. 'Work anywhere, but not in any way' : that is the message Econocom & Dell broadcast for several weeks on French channels of the Canal+ group to address CEOs. With Econocom, receive at home computers specially configured for all your employees.

role

Concept / Art Direction
Illustration / Motion
Sound Design

team

Gabriel Étienne — Copywriter

Watch the TV Spot

Concept

The concept of the ad was to focus on the different seats and unusual places from which we can work sometimes when working from home is necessary.
Character Design

The character has been designed with rather elongated and contemporary proportions. The facial expressions remain quite minimalist in order to keep the viewer's focus on the seat and the computer.